There is no more powerful position than the CEO and, quite honestly, (diversity) isn’t going to change if the people with power don’t use that power to change it….We can set hard targets for ourselves and make those transparent to our board and measure them like we measure other outcomes like financial results …
We’re thrilled to announce Nielsen’s return to Cannes Lions 2025! Join us all week on the Nielsen Terrace at Hotel Martinez, where we’ll host clients, partners and the advertising community.Â
Check out our programming line-up below! Request an invite to the various events we're hosting with our partners including ADWEEK, Axios, Gold House, IAA and IAB Europe.
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You can also connect with our Nielsen Team on the Nielsen Terrace by booking a meeting with us.Â
2025 marketing requires adaptability due to AI, shoppable ads, uncertain markets, supply chain issues, and changing consumer sentiment. Continuous engagement and consistent advertising build lasting brands. Flexibility and perseverance are key. Download Nielsen’s 2025 Annual Marketing Report for marketing strategy clarity.
The ongoing convergence of platforms presents new opportunities for both advertisers and platforms to develop more effective strategies. Discover how market-specific changes in technology, generational preferences, and industry practices are influencing the ways audiences engage with content and how you can reach them.
In recent years, K-pop hits have topped U.S. music charts and streaming platforms have made popular Asian media like anime more accessible. As the fastest-growing population in the U.S., Asian Americans—many of whom have family and friends abroad—are leading these trends in the U.S. For brands, earning and maintaining the AANHPI community’s trust isn’t a nice-to-have—it’s a must-have.
